World Water Crisis: Reaching 100 Million People in 5 Years by "Glocal Franchising"

This proposal cites limited funding sources, lack of driving force, and start up costs as major challenges. The team recommends widening funding sources through strategic partnerships with local micro-finance institutions, revolving loans to construct additional water systems, and "Glocal" franchising, or promotion of local franchising to lower the initial cost and increase the water supply and hygiene activities at the local level.