This proposal notes a lack of awareness among beneficiaries as well as a lack of standardized approach and business model to be applied anywhere in the world. The team offers a network marketing model to encourage micro-financing traffic. Focusing on women entrepreneurs, this model will provide incentives through a hub and spoke solution to generate demand at the local and community levels.
Network Marketing Business Model (HEC Paris)
Challenges: Extension of water grid, Scalability, Sustainability, Presence of Water Network, General Access, Lack of Education and Awareness, Community Involvement, Empowerment, and Buy-In, Access, Lack of Information, Demand
Solutions: Partnership Building, Entrepreneuship Focused, Community Level Solution, Micro-Finance Institutions and Loans, Water Access Points (public or private taps), Network Marketing Model (Incentive-based engagement), Economic and Commercial, Business-Led, Water Mains, Financial, Social, Gender Focused
